Tech Journalist / Creative Builder

Nguyễn Nghĩa

I cover AI and consumer tech for Vietnamese audiences - trained in journalism, shaped by the newsroom, now writing on my own terms.

// About Me

Hi, I'm Nguyễn Nghĩa. I'm a tech journalist and editor trained in international relations and journalism at the Academy of Journalism and Communications in Hanoi.

Most recently I edited and reported on technology at Kenh14, where I also led newsroom AI integration - building workflows for drafting, translation, and editorial automation while keeping human judgment at the center. Before that, I covered bilingual stories at VnExpress. Now I work independently.

Alongside the reporting, I co-founded HalloCreative, a creative studio for brand storytelling and visual work. I'm curious, practical, and a bit obsessive about doing things properly.

// What I Bring

For Editors

Journalism-trained, with a feel for how tech actually works.

News, explainers, reviews, and analysis across AI, platforms, Apple, and consumer tech - written to deadline and edited to a standard.

For Brands

A newsroom mindset applied to brand storytelling.

Through HalloCreative, I build concepts, editorial angles, and content systems that treat audience attention with the same respect a good story does.

For Readers

Tech coverage that respects your intelligence.

No hype, no vague takes. Just clarity on what changed, why it matters, and what is really going on under the headline.

// Recent Work

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// Sidequests

The playful part

A looser space for studio experiments, visual work, and side formats that still connect back to storytelling.

Founder Active

HalloCreative

A creative studio built for bold concepts, culture-aware campaigns, and content systems that feel alive instead of templated.

It is also a working lab for voice, art direction, and social storytelling - a place to test what makes branded communication feel sharp, human, and worth paying attention to.

Content Systems Creative Direction Brand Thinking
Visit studio page →
View HalloCreative post on Facebook
Visual archive Behance

Selected visual work and brand explorations

A focused look at branding, art direction, and concept-led visual experiments, kept separate from the reporting side of the site.

Branding Art Direction Visual Systems
Open Behance profile →
Substack Independent

Independent reporting, on my own terms

A space for deeper dives, original research, and takes on subjects that don't fit neatly into an assigned beat.

Python Research Workflow
Read on Substack →
App Coming Soon

A smarter way to build English vocabulary

An app for learning English vocabulary efficiently - built around how memory actually works, not how flashcard apps think it does.

Language Learning In Progress

// Ping Me

Open to stories, collaborations, and good conversations.