// Hanoi · Vietnam · UTC+07

Tech Editor / Creative Builder

Nguyễn Nghĩa

I cover AI and consumer tech for Vietnamese audiences - trained in journalism, shaped by the newsroom, now writing on my own terms.

Role Tech editor / AI editorial operator / brand storyteller
Location Hanoi, Vietnam
Languages Vietnamese / English
Availability Independent / remote-friendly

About Me

Hi, I'm Nguyễn Nghĩa. I'm a tech editor trained in International Relations and Journalism at the Academy of Journalism and Communications in Hanoi.

Most recently I edited and reported on technology at Kenh14, where I also led newsroom AI integration - building workflows for drafting, translation, and editorial automation while keeping human judgment at the center. Before that, I covered bilingual stories at VnExpress. Now I work independently.

Alongside the reporting, I co-founded HalloCreative, a creative studio for brand storytelling and visual work. I'm curious, practical, and a bit obsessive about doing things properly.

Experience

Download CV ↓
Current Independent + founder

Independent tech writer + HalloCreative

Hanoi / Remote

Publishing deeper technology work while building brand storytelling and visual systems through a small creative studio.

  • Develops independent reporting and long-form analysis outside assigned newsroom beats.
  • Shapes concepts, editorial angles, and content systems for culture-aware brand communication.
Editorial strategy Brand storytelling Creative direction
Most recently Newsroom role

Kenh14 - Tech editor and AI workflow lead

Kenh14

Covered AI, platforms, Apple, and consumer tech while helping the newsroom use AI for mechanical editorial work.

  • Filed news, explainers, reviews, and analysis under deadline pressure.
  • Built workflows for drafting, translation, and editorial automation while keeping final judgment human.
AI coverage Consumer tech Editorial automation
Before that Bilingual desk

VnExpress - Bilingual newsroom work

VnExpress

Built newsroom fundamentals through English and Vietnamese coverage before moving deeper into technology writing.

  • Worked with bilingual story flow, headline discipline, and publication standards.
  • Strengthened translation judgment, clarity, and editorial accuracy.
Bilingual editing Newsroom standards Translation judgment
Education Journalism training

Academy of Journalism and Communications

Hanoi

Trained in International Relations and Journalism in Hanoi.

  • Grounded in reporting discipline, source evaluation, and public-facing communication.
  • Connects technology coverage with policy, culture, and reader context.
Journalism International relations Research

What I Bring

For Editors

Journalism-trained, with a feel for how tech actually works.

News, explainers, reviews, and analysis across AI, platforms, Apple, and consumer tech - written to deadline and edited to a standard.

For Readers

Tech coverage that respects your intelligence.

No hype, no vague takes. Just clarity on what changed, why it matters, and what is really going on under the headline.

By the Numbers

0 articles published
0 article views
0 social impressions

Across published newsroom work, independent writing, and social distribution.

How I Work

How I ship trustworthy stories in about two hours, draft-to-publish. Reporting first, AI for the mechanical parts, human judgment on every final call.

01 ~20 min

Scan the signal

Work out what actually changed before deciding what the story is.

I do

  • Check launches, source documents, and public reaction before settling on an angle.
  • Separate real movement from recycled hype so the story starts in the right place.

AI helps

  • Pulls background material into a quick digest so I can scan faster.
  • Flags repeated claims or context gaps worth checking by hand.
Step 1 of 4
See it applied The TikTok algorithm deep-dive — 2-hour build, scan to publish →

Selected Case Studies

Analysis

Giải mã thuật toán TikTok

Story
A deep dive into how TikTok recommendation mechanics keep users watching.
Role
Explained platform mechanics, dopamine loops, and user-facing consequences.
Why it mattered
Translated a technical and cultural issue into a clearer reader-facing narrative.
Read article →
Review

Trải nghiệm nhanh iPadOS 26

Story
A hands-on look at iPadOS moving closer to desktop behavior.
Role
Turned product changes into practical consumer tech context.
Why it mattered
Helped readers evaluate whether the iPad can realistically replace a laptop.
Read article →
AI coverage

OpenAI ra mắt ChatGPT Agent

Story
Coverage of an AI assistant that can operate a computer and complete tasks.
Role
Framed a fast-moving product launch around what changes for real users.
Why it mattered
Made a technical AI milestone readable without flattening the stakes.
Read article →

Recent Work

View all work →

From the Blog

Culture

Cốc sữa hạt và thứ marketing “trẻ em”

Khi Oatside bổ nhiệm một đứa trẻ 4 tuổi làm 'Chief Milk Officer', câu chuyện mở ra những vấn đề lớn hơn về kidfluencer, đạo đức dinh dưỡng, và lỗ hổng pháp lý đang để người lớn kiếm tiền từ hình ảnh của trẻ em.

Culture

K+ đã thua vì đâu?

Lần đầu tiên chúng ta thấy truyền hình truyền thống phải chịu thua trước các nền tảng OTT và các kênh lậu. Nhưng họ chỉ thua ở Việt Nam, chứ không phải các quốc gia khác.

Sidequests

The playful part

A looser space for studio experiments, visual work, and side formats that still connect back to storytelling.

Founder Active

HalloCreative

A creative studio built for bold concepts, culture-aware campaigns, and content systems that feel alive instead of templated.

It is also a working lab for voice, art direction, and social storytelling - a place to test what makes branded communication feel sharp, human, and worth paying attention to.

Content Systems Creative Direction Brand Thinking
Visit studio page →
Multimedia Behance

Creative Portfolio

A selection of photography, design work, video edits, and art direction projects collected in one place, separate from the reporting side of the site.

Photography Art Direction Design Video Editing
Open Behance profile →

Also in the kitchen

Substack Independent Independent reporting, on my own terms Deeper dives and original research, outside any assigned beat. Read on Substack →
App Coming Soon A smarter way to build English vocabulary Built around how memory actually works — not how flashcard apps think it does. In progress…

Ping Me

Available for

Tech writing AI editorial workflows Brand storytelling Creative direction

Best first contact: email or LinkedIn.